Journal of African Development

Voice commerce represents a paradigm shift in digital retail, fundamentally transforming how consumers interact with online shopping platforms. This paper examines the integration of artificial intelligence technologies with voice-activated interfaces, exploring their collective impact on the e-commerce landscape. Through analysis of current technologies, consumer behavior patterns, and market trends, this research demonstrates how voice commerce is creating more intuitive, accessible, and personalized shopping experiences. The study reveals significant opportunities for businesses while identifying key challenges including privacy concerns, technological limitations, and user adoption barriers. As voice-enabled devices proliferate and AI capabilities advance, voice commerce emerges as a critical component of future retail strategies, promising to democratize online shopping and reshape consumer expectations.