Journal of African Development

ISSN (Print): 1060-6076
Original Article | Volume:6 Issue:1 (Jan-Dec, Volume:2025) | Pages 132 - 138
Voice Commerce and AI: Redefining The Online Shopping Experience
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1
Professor, DRK Institute of Science and Technology, Hyderabad
2
Assistant Professor, Department of Commerce, Jayagovind Harigopal Agarwal Agarsen College (Affiliated to University of Madras) Madhavaram, Chennai, Tamilnadu- 600060
3
Associate Professor, School of Management, Department of BBA CA, KPR College of Arts Science and Research, Arasur, Coimbatore
4
Phd Research Scholar, Department of Commerce, Thiru Kolanjiappar Government Arts College, Virudhachalam.
5
Professor and Head, Adithya School of Business Management, Adithya Institute of Technology, Coimbatore.
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Associate Professor, Department of Commerce, PGDAV College Eve, Delhi.
Abstract

Voice commerce represents a paradigm shift in digital retail, fundamentally transforming how consumers interact with online shopping platforms. This paper examines the integration of artificial intelligence technologies with voice-activated interfaces, exploring their collective impact on the e-commerce landscape. Through analysis of current technologies, consumer behavior patterns, and market trends, this research demonstrates how voice commerce is creating more intuitive, accessible, and personalized shopping experiences. The study reveals significant opportunities for businesses while identifying key challenges including privacy concerns, technological limitations, and user adoption barriers. As voice-enabled devices proliferate and AI capabilities advance, voice commerce emerges as a critical component of future retail strategies, promising to democratize online shopping and reshape consumer expectations.

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Volume:6, Issue:1
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