Journal of African Development

The rapid advancement of digital technologies has altered how teaching and learning occur in higher education. Programs like Python, SQL, Power BI, Tableau, and Microsoft Excel are especially affected by this. These tools help students with dataset analysis, information visualization, and data-driven decision- making. This study looks at how business analytics tools affect students' learning and decision-making skills. Using a quantitative research design, we gathered survey data from 107 students enrolled in programs such as MBA/MMS, Engineering, BBA/BMS, and MCA. The survey consisted of fifteen Likert-scale questions with five-point ratings. To conduct statistical analysis, we employed regression, correlation, reliability analysis, and descriptive statistics. The reliability test results showed a value of 0.84 in Cronbach’s Alpha value. The results also showed a positive relationship between the use of analytics tools and the effectiveness of the learning process (r = 0.62), as well as decision-making skills (r = 0.59). The results also showed a significant effect on decision-making skills. The results show that the inclusion of business analytics tools in higher education has a significant effect on the analytical thinking and decision-making skills of students