Journal of African Development

As e-commerce continues to grow rapidly, the rapid growth of e-commerce has increased the importance of efficient logistics and safe product delivery in ensuring customer satisfaction. Therefore, this study reviews product damage in e-commerce logistics and concludes the extent to which damaged products influence customer satisfaction relative to Flipkart. The study identifies the major causes of product damage, as well as measures the overall effect that damaged products have on both customer trust and future purchases. The data utilized in this study was obtained using a structured questionnaire and analysed with the assistance of SPSS and Microsoft Excel, using statistical methods such as percentage analysis, Correlation Analysis, and Regression Analysis. The result of the analysis indicates that poor packaging and issues related to transportation are the primary causes of product damage and negatively contribute to customer satisfaction and loyalty. The study recommends that improvements in packaging quality, improvement in logistics operations, and improvement in customer support services will assist in reducing product damage, and in enhancing customer satisfaction on ecommerce platforms..