Journal of African Development

The growing use of Artificial Intelligence (AI) has significantly transformed the methods of learning and knowledge acquisition in higher education institutions. Management students are using various AI tools such as intelligent tutoring systems, content creation platforms, grammar assistance tools, and personalized learning platforms, to grasp concepts, enhance learning efficiency, and manage their academic responsibilities. However, empirical research on the institutional-level effects of AI on student learning behavior and performance in management education remains limited. A comparative study of artificial intelligence on learning behavior of management students examined how AI tools affect the study habits of management students in colleges in Bhopal district of Madhya Pradesh. Descriptive and analytical approaches were used in this research. Data were collected through a structured questionnaire administered to management students of Sagar Institute of Research and Technology (SIRT), Vidhik Institute of Management (VIM), People's Institute of Management and Research (PIMR) and Mittal Institute of Technology, Bhopal (MITB). We examined the data using percentage analysis, average scores, and various correlation techniques. It appears that many management students are well acquainted with AI-based learning tools and use them effectively in their studies. The findings show that these AI tools enhance students' efficiency to a great extent, improve their time management and increase their confidence in academic activities. However, some problems still remain, such as students' excessive reliance on these devices, their misuse, or the ethical dilemmas they face. Taking all this into account, the findings suggest that AI tools positively impact the learning experiences of management students....